AI Insights · Timothy · July 2025
Top 5 Subscription Games on iOS in the UK, Q2 2025
Explore the performance of the top subscription-based games on iOS in the UK during Q2 2025, featuring trends in downloads, revenue, and active users.
In the second quarter of 2025, the UK market for subscription-based games on iOS saw varied performance among the top five apps. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users.
Black Mirror: Thronglets experienced an initial surge in weekly downloads, peaking at over 43K in mid-April, before declining steadily to approximately 676 by the end of June. Revenue fluctuated, reaching a high of about $265 in mid-April. Active users mirrored the download trend with a high of 51.7K in mid-April, dropping to around 479 by the end of the quarter.
Football Manager 2024 Mobile maintained consistent weekly revenue, peaking at $5.4K in late April and ending the quarter with a slight decrease to $5.1K. Downloads fluctuated, with a high of 6K in late May. Active users showed a steady increase, closing the quarter at approximately 69K.
Storyteller saw a gradual increase in downloads, peaking at 5.8K in late May. Although the app did not generate revenue, active users remained stable, peaking at 9.5K in mid-June.
World of Peppa Pig NETFLIX had a notable increase in downloads, reaching 6.5K in late May. Revenue was minimal, with a small peak of $29 in late June. Active users grew significantly to 7.8K by the end of May, before settling at around 3.1K at the quarter’s end.
Street Fighter IV CE NETFLIX experienced a strong start with 8.3K downloads in late April, declining to 1.3K by the end of June. Despite no revenue generation, active users peaked at 7.8K in April and decreased to around 1K by the end of the quarter.
For more detailed insights, visit Sensor Tower’s platform.
